isn’t a beer pitchman. He’s a guy who once heli-skied into a British Columbia avalanche and survived despite being buried alive while two companions died. He tamed an 11,000-acre wilderness, where pumas roamed, into a winery that sells pricey Bordeaux-style blends from what looks like a futuristic spaceship. He and his wife personally selected each chair and commode for their ultraluxury art hotel in Uruguay.
A Norwegian who was raised in Sweden and schooled in the Canary Islands, Vik attended Harvard, where he won the Ivy League golf championship–twice. He brought up his children in an eight-bedroom Greenwich, Conn. mansion that once belonged to a Rockefeller heir, but he claims residence in Monaco. And while he does not drink often, when he does, he prefers Christiania Vodka, made from a 400-year-old recipe that originated in the court of Norway’s King Christian IV. He owns it."